When first exposed to the idea of online stories, many people are hesitant to commit significant resources to them. At first glance, online narratives do seem to be a powerful promotional tool. Conversely, it seems to take some skill and understanding to make a decent one. Since this is the case, it is not surprising that many remain perplexed. Well, fear not, because we will examine online articles in great detail to determine whether or not they are worth the time and effort.
What tools and processes are necessary for writing web-based fiction?
Let’s begin with a look at the requirements for writing online tales. Right present, many individuals (even marketing professionals) think that social media is the only viable option for developing story content. While Instagram stories have their advantages, they nevertheless fall short of the potential of online stories as a whole. Thankfully, with today’s technologies, it’s simpler than ever to write and publish any kind of online narrative, everywhere it’s needed.
Recognizing the nature of online fiction
Story content, also known as web story content, consists of both textual and graphic elements displayed sequentially on individual web pages. One page or more than a dozen pages is possible (if need be). Opening a social media app like Facebook or Instagram is the quickest method to view instances of web stories in action. You may witness the wide variety of online tales, even in their most basic forms, there. With so many options available, you may easily design the kind of online tales that interest you. Check out Google’s showcase for more meaty samples of what online stories may look like.
Using State-of-the-Art Equipment
Web tales are a relatively recent addition to the canon of marketing content kinds. As we’ve established, the majority of the time spent with narrative material occurred on social networking sites. Web tales may be incorporated into every facet of your online presence with the help of new technologies. Use online tales as inspiration for everything from social media posts and website layouts to QR codes. For this purpose, online tales are a startlingly novel notion, made feasible by cutting-edge technology.
It comes as a surprise to many that QR codes may be linked to narratives on the internet
You may easily create high-quality online narrative material using tools like StorifyMe. Our site is now very user-friendly, even for novices, thanks to our education in intuitive design. Given the prevalence of online stories in contemporary advertising and the fact that StorifyMe is only one of a dozen such services, this shouldn’t come as much of a surprise.
Should you get help from an expert?
As a seasoned writer, you’ve likely taken note of the importance of visuals in online narratives. To be more specific, visuals and their incorporation are crucial to any and all web-based narratives. Also, you may want to think about getting a professional designer to help you out with the visuals. There are benefits and drawbacks to hiring a professional, but before you make that decision, you should think about what you want out of your web story. Since these ads will only be up for a limited time, it’s possible that you may get away with creating them on your own. It’s possible to get your hands on a wide variety of graphic assets. With them, you should be able to make passable online fiction. Web stories may be a powerful marketing tool, but if they will make up the bulk of your campaign, it’s best to have an expert handle them.
Our goal at StorifyMe is to make it simpler for you to create online stories, but we can’t write them for you. And even if you think you’ve got a natural talent for it, you should recognize that there are certain things best left to the experts. In fact, it takes years of study for a designer to master the art of visual communication and the techniques of creating effective mood boards. One cannot just pick this up by reading articles or watching videos on the Internet. In light of this, before depending largely on online tales, you should at least get a second opinion from an expert designer.
The Value of Online Stories
Now that we know how to make a web story, let’s examine the advantages they provide. After all, investing in web stories without first knowing how they can boost your online visibility is a waste of time and money.
A rise in pedestrian and vehicle traffic
Finding instances where using web stories led to huge increases in website traffic doesn’t take much digging. Finding and retaining a significant audience via conventional means may be challenging. This is especially true if you are going up against an established rival. A few of quality online pieces, however, set them apart and brought in a respectable audience size.
Web traffic may grow with even mediocre articles
Here, we will discuss the two main methods in which web stories may increase your website’s visitors. As we’ve established, online tales are an innovative approach to advertising. They are an uncontested battlefield where you have a significant edge over the competition. And secondly, online tales may be a great way to spice up your existing material and attract more attention. Web tales, if you know how to build them, may be a good way to explain the point of a particular post. As a result, they might act as a teaser for a longer article or video.
Making a name for yourself
Web fiction and product promotion are topics we’ve previously discussed, so we won’t go into detail here. It’s crucial to stress the difficulty of creating and marketing a brand. There is still a lot of work to be done in advertising your brand and ensuring that it is being properly incorporated into your entire content, even if you come up with a fantastic core concept and you create a logo to complement it. It’s not always the quality of the original concept that prevents a company from successfully establishing its brand. It’s more probable that they just didn’t know how to connect with their audience. Most businesses struggle to get their audience engaged in their brand. Lucky for us, this is a case where online fiction may be used fairly.
Stories written on the Internet have a magnetic quality that makes them hard to ignore. These short videos are your greatest hope for attracting a new audience since they are easy to consume, rely heavily on visuals, and pack a lot of information into a little space. Viewers can’t help but check out your online content, regardless of their level of interest in your company. Especially if they turn out well for you. Just the fact that they read your online article is good for business. In addition to the many clients you’ll get just by presenting your business in an understandable and helpful manner.
A simple technique for raising your website’s search engine results page ranking
Web stories are the ideal alternative if you want to increase your search engine optimization (SEO) ranking on Google with no effort. To break through the noise and become noticeable with just conventional marketing materials might take you months, if not years. However, being something relatively new and unexpectedly endorsed by Google, web tales stand out as SEO friendly material.
You should utilize web stories to learn about contemporary SEO practices.
When Google began using them, web stories suddenly became very popular. As a result, it is reasonable to predict that they will continue to be highly beneficial in terms of SEO management even if their use becomes more common.
Reducing the Marketing Content Overload
The primary purpose of today’s marketing material is not to introduce products in a smart setting or to explain the nature of the business. The primary objective is, of course, to attract attention. Keep in mind that whenever a contemporary viewer goes online, they are inundated with advertisements. Advertising material, such as YouTube videos and website banners, is constantly shown to users, regardless of whether they choose to engage with it or not. Naturally, people have started tuning out a lot of ads because of the flood of promotional material. They need to do this since they will have a hard time understanding the material they are interested in without it.
It’s challenging to get people to pay attention to marketing messages they know they can easily dismiss.
Yet this is precisely where online tales prove to be so impressive. One of the nicest things about online fiction is that readers don’t respond to it as they do to traditional advertising copy. We don’t know what the real explanation is for this. However, the high levels of interest shown by online stories prove that readers are eager to hear what you have to say.
To what extent can businesses of all sizes use web stories?
Technically, this is correct. In all likelihood, you won’t be able to discover a company that doesn’t have at least some use for online stories. It’s one thing to add a little of customized content in your emails or share a tale on your social media page sometimes. It’s another else entirely to build your advertising strategy on extensive usage of web articles. However, not every company can successfully promote their products through online narratives.
Advertising via the use of Images
Web stories are especially effective for companies whose products lend themselves to visual promotion. You may get more mileage out of the visual components of your stories than you would out of regular advertising. Visuals, moving pictures, and animations… Everything works well with the web narrative format. Moreover, you may supplement web stories with interactive components to better link your information. All things considered, it makes more sense for visually-focused businesses to put money into web stories as a fresh kind of content and a new distribution channel. If you accomplish this, you’ll be gaining a potent weapon in your marketing quiver.
Let’s attempt to draw some conclusions about whether or not it makes sense for you to put money into online stories, given all this information. It’s important to keep in mind that, although we will strive to evaluate all of the relevant factors, the ultimate call is still yours to make. You should also think about your specialized market and target audience in addition to the things we’ve already stated. As well as your specific requirements for promoting your business.
What is the estimated price?
Putting together your own web-based tales doesn’t cost anything. Starting online stories is simple and free with StorifyMe. You may locate plenty of visual components to use in your tales with a little bit of digging. We suggest investing in graphic aspects if you want to make regular use of web stories. It’s true that contemporary advertising often makes use of cost-free stock photos. And if you want your online story to get seen, it doesn’t make sense to employ the kinds of visuals that most businesses rely on.
There are a few considerations that should be made before committing to professional help. To be more specific, the hourly rate of a seasoned expert will run you between $65 and $150. However, you can bet that you will use this expert for more than just writing online articles. Serious companies who put a premium on visual branding should think about this alternative. However, we still believe that web stories are valuable, despite the higher initial investment required by hiring a professional designer.
What are the potential benefits?
As you may guess, this is not always easy to put a number on. It’s reasonable to acknowledge that online stories may not be a worthwhile investment for certain companies. No reasonable return on investment can be expected unless they put in the time and effort to study what works and how to tell interesting tales. However, you might benefit greatly if online articles have a natural connection to your business. You may quickly raise your retention rates and re-engagement choices, in addition to your website traffic. In addition, you’ll have access to a unique new resource for conducting targeted marketing campaigns.